Punjab Sind was established more than 5 decades ago in the year 1969 by late Shri. Jagjit Singh Bajaj who inculcated the values of “uncompromising quality” and “taste” at all times, his son the current Chairman & Managing Director, Mr. Jasvinder Singh Bajaj took up the cudgels at a young age and in a short period Punjab Sind had operations spanning more than 4 states & 2 Union Territories.
What was the Challenge?
To create a brand which needs to improve in accordance with time.
How did Patronus help?
An in-depth understanding was studied of the brand. We realised that everything related to the brand identity needed to be enhanced and refreshed. We took up the task of recreating the brand guide to showcase newness for the brand.
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