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Social Media Account Manager (Sports)Apply Now

We are seeking a dynamic and passionate Social Media Account Manager to join our team, specializing in sports. The ideal candidate will have a deep understanding of various social media platforms, trends, and best practices, with a specific focus on sports-related content. They will be responsible for managing and growing our sports-focused social media accounts, engaging with followers, creating compelling content, and driving brand awareness and engagement.

Responsibilities:


  • Content Creation and Curation:
    • Develop and curate engaging content for our sports-focused social media accounts, including but not limited to posts, stories, videos, and graphics.
    • Collaborate with internal teams, including marketing, design, and content creators, to ensure consistent messaging and branding across all platforms.
    • Stay updated on sports news, events, and trends to create timely and relevant content that resonates with our audience.

  • Community Management:
    • Monitor and respond to comments, messages, and mentions on our social media channels in a timely and professional manner.
    • Foster a sense of community among followers by initiating and participating in conversations, polls, and discussions related to sports.
    • Address customer inquiries, feedback, and concerns effectively, escalating issues as needed to the appropriate teams.

  • Audience Engagement and Growth:
    • Implement strategies to increase followers, engagement, and reach across all social media platforms.
    • Analyze metrics and insights to identify trends, optimize content performance, and inform future strategies.
    • Collaborate with influencers, athletes, and other partners to expand our social media presence and reach new audiences.

  • Campaign Management:
    • Plan, execute, and track social media campaigns and promotions related to sports events, product launches, and brand initiatives.
    • Coordinate with internal stakeholders and external partners to ensure seamless execution and alignment with overall marketing objectives.

  • Platform Management:
    • Stay informed about updates, features, and best practices for each social media platform, including but not limited to Instagram, Twitter, Facebook, TikTok, and YouTube.
    • Optimize profiles, settings, and content formats to maximize visibility, engagement, and conversion opportunities.

Requirements:


  • Proven experience managing social media accounts for sports teams, leagues, brands, or related organizations.
  • Deep knowledge of sports culture, trends, and fan behavior across different demographics.
  • Excellent communication skills, both written and verbal, with a strong attention to detail.
  • Proficiency in social media management tools, analytics platforms, and content creation software.
  • Ability to multitask, prioritize tasks, and work effectively under tight deadlines.
  • Creative thinker with a passion for storytelling and visual content.
  • Strong problem-solving skills and ability to adapt to changing priorities and requirements.
  • Familiarity with legal and ethical considerations related to social media marketing, including copyright and privacy laws

Preferred Requirements:


  • Experience working in a fast-paced, agile environment, preferably in the sports industry.
  • Knowledge of SEO principles and strategies to optimize social media content for search visibility.
  • Proficiency in graphic design, video editing, or other multimedia skills.
  • Certification in social media marketing or related fields.
  • Active presence on social media platforms with a demonstrated understanding of engagement tactics and audience behavior.